REI has been partnering with Trove (formerly Yerdle) to work out the kinks and operate its resell program in an effort to become more circular. And then how do you want to build the capability to support it," Voeller said, noting that the effort aligns with the company’s broader business aspirations, including halving its carbon footprint by 2030. "There's a lot to think about, as it relates to how do you want to build the infrastructure to support a more circular economy. The nuts and bolts of resell sound simple on paper Here are four lessons about implementing and iterating circular business models from these retailers. I think resale is still quite innovative and continues to morph and change and still quite a limited number of brands that are doing it. It's not really like there's a silver bullet." There's resale, there's rental, there's designing products with circularity in mind. "And it's also a shift that's going to take many forms. "REI, as a company, we believe that this broader kind of shift to a more circular economy is something that the world is really going to have to do over the next 10 years," said Ken Voeller, director of circular commerce and new business development at REI. For REI, transitioning to a circular model seems inevitable so it’s doing the work now. Whelan led a conversation with leaders at REI, IKEA and Eileen Fisher, each of which are embracing circular practices in some parts of their businesses. It can also position you to be sort of a company of the future, and also, frankly, tackle the environmental challenges that we have of our consumption model," said Tensie Whelan, director at New York University’s Stern Center for Sustainable Business, at the end of a conversation that she moderated about circular business models at GreenBiz 21. "It can help you with some operational efficiencies.
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